In a bid to enhance its brand connect in the country, Kia Motors India today opened a new BEAT360 brand experience centre in Delhi, providing potential visitors with an interactive and insightful design and brand experience.
The new centre is a first for the Indian market. The space features curated zones that bring visitors closer to Kia’s futuristic vision, while also offering customers a unique opportunity to interact with the Kia brand and its latest models.
The space is split into three zones. The ‘surround media’ zone features a moving turntable that houses an 11m-wide screen and a Kia model, and will provide visitors with a glimpse into Kia’s future vision. In the ‘mixed reality’ zone, customers can wear head-mounted display units to explore the model line-up in the virtual world through mixed reality technology and special effects.
There is also a café zone where visitors can create their own car using the Kia configurator. This system provides users with information on their configured Kia model with images, prices, and where to buy from. The customer will then receive all the relevant model information directly on their phones.
“BEAT 360 Delhi is a new concept in the Indian market which offers an innovative means of engaging with consumers,” said Kookhyun Shim, CEO, Kia Motors India. “Consumers have been our primary focus, and we hope to provide them with a truly immersive Kia brand experience.”
The India site is Kia’s second BEAT360 brand experience centre, and the first outside of Korea. The company opened its first centre in Seoul, South Korea in 2017. Since then, the centre has welcomed over 1,30,000 visitors annually and has been awarded an International Design Excellence Award for its innovative and pioneering design philosophy. Kia Motors also has plans to establish more BEAT360 branches in India in the future.