JSW MG Motor India has announced that the Windsor EV has crossed the 50,000-unit sales mark in just over 13 months, making it the fastest electric car in India to reach the milestone. Since its launch in September 2024, the Windsor has averaged around five units sold every hour, with demand coming from metros as well as Tier-2 and Tier-3 cities.
- MG offers Windsor EV with Battery-as-a-Service to lower entry cost
- Two battery options for Windsor: 38kWh and 52.9kWh; claimed range is up to 449km
- Windsor EV contributes significantly to MG’s market share
The EV recorded 15,176 bookings within 24 hours of launch and went on to become the country’s bestselling EV in November 2024. Since then, it has maintained steady monthly volumes, consistently selling over 3,800 units and frequently crossing the 4,000-unit mark in recent months.
Recently, MG also added the Windsor Inspire limited-edition variant to the line-up.
What’s driving MG Windsor’s success?
Pricing strategy and flexible ownership options.
A key contributor to Windsor’s early success was its affordability. With introductory prices starting at Rs 9.99 lakh and the option of Battery-as-a-Service (BaaS), MG lowered the barrier for EV buyers by offering flexibility and a smaller upfront cost.
BaaS also addresses long-term concerns about battery degradation, helping the Windsor appeal to first-time EV adopters. Combined with competitive monthly battery rental plans, MG has positioned the EV as an accessible alternative to similarly priced ICE compact SUVs.
MG’s localisation strategy and component sharing with global models have also helped keep prices under control despite rising competition in the EV space.
MG Windsor offers practicality and mass-market appeal
Two battery options, usable range and feature-rich cabin.
The Windsor offers two battery choices: 38kWh and 52.9kWh, with ARAI-rated ranges of 332km and 449km, respectively. The EV covers most daily commuting needs without pushing buyers into range anxiety. Our real-world range test of the Windsor EV 38kWh revealed an impressive 308km on a single charge – just 24km off the claimed figure.
Performance is also adequate for the segment, with its 136hp, 200Nm motor offering responsive acceleration for urban driving. Fast-charging capability and MG’s growing charging-partner network have further helped ease ownership concerns.
MG has packaged the Windsor with a feature set that matches or exceeds rivals: auto LED headlights, 18-inch alloy wheels, a panoramic glass roof, a large 15.6-inch touchscreen, reclining ‘aero lounge’ rear seats, an ADAS package and connected-car tech, along with ample cabin space. Besides, the Windsor offers a premium interior feel for its price.
MG Windsor’s popularity spreads beyond major cities
Growing demand from Tier-2 and Tier-3 markets.
According to MG, a significant part of Windsor’s growth is coming from Tier-2 and Tier-3 cities, not just the major metros. Better charging access, improving awareness and lower running costs have widened the EV’s appeal, helping it maintain steady monthly volumes.
The model now contributes substantially to MG’s overall sales, strengthening the brand’s position in the Rs 10 lakh-20 lakh EV segment. Its early momentum also creates a benchmark for upcoming mass-market EVs from rival manufacturers. However, sustaining this pace will depend on timely updates, deeper localisation and continued focus on pricing and aftersales support.
The Windsor’s 50,000-unit milestone also reflects the maturity of India’s EV market. Buyers are increasingly prioritising value, practicality and running costs, signalling a shift towards EVs becoming mainstream choices rather than niche alternatives.
Rivan RS 
Viraaj Bhatnagar
Uday Singh
Suraj Viswanathan
