The Nexon is one of the more flamboyant designs from Tata and it sure is attracting buyers. Tata Motors claims to have bagged over 25,000 bookings for the Nexon. This has pushed the waiting period up to seven weeks, in some locations, depending on the variant.
The variants which have contributed majorly to the numbers are the top XZ+ and XT trims, with the dual-tone paint shade option on the XZ+ receiving most orders. The XZ+ (dual-tone) diesel variant, priced at Rs 9.62 lakh (ex-showroom, Delhi), undercuts the top variants of the Maruti
Vitara Brezza by Rs 11,000 and the Ford EcoSport by a whopping Rs 1.27 lakh.
Tata’s compact SUV is targeted at millennials and, according to the dealer sources, over 65 percent of its customer base is less than 35 years old. Going by the feedback from dealers, it’s the Nexon’s contoured silhouette complemented by its funky, yet butch face that’s attracting buyers. Moreover, features like the Harman-sourced infotainment system and multi-drive modes only better the deal.
In January, Tata Motors’ SUV segment grew 188 percent after the Nexon and Hexa gained traction. The base, however, was low in the same period last year as the models weren’t part of Tata’s line-up then.
Dipan Sur
Viraaj Bhatnagar
Glenn Noronha
Dhruv Dhaka
