The GST 2.0 reforms that came into effect in September last year have provided a fresh wind in the sails for Maruti Suzuki as its volumes in the fourth quarter of 2025 (October to December) surged 22 percent year on year (YoY). The company’s sales in the first three quarters of 2025 (January to September) were down 3 percent over the year-ago period. What has helped provide new impetus to the volumes is the reviving demand for its small cars and other hatchbacks. 

1. Alto K10 and S-Presso sales rose 92 percent YoY in December 2025
2. Mini segment accounted for 6.2 percent of Maruti’s total sales
3. Maruti Suzuki 2025 sales increased 3 percent to 18 lakh units

Maruti small car demand sees revival

Maruti Baleno and Dzire help drive compact hatchback and sedan sales.

At Maruti Suzuki’s December sales briefing, Partho Banerjee, senior executive officer – marketing and sales, confirmed, “We have a pending booking of more than one and a half months even after seeing nearly 100 percent growth in this [mini] segment.” As per the brand, the mini segment – comprising the Alto K10 and S-Presso – contributed 6.2 percent to Maruti’s total sales, with 14,225 units. That’s a 92 percent increase over December 2024’s 7,418 units and a 15 percent increase over November’s 12,347 units.

Sales of Maruti’s compact segment – Baleno, Celerio, Dzire, Ignis, Swift and Wagon R – have also increased significantly compared to last year, providing more momentum to the brand. The Dzire compact sedan, the Baleno premium hatchback and the Wagon R tall-boy hatchback are among the models that contributed the highest to Maruti’s sales; the Dzire was 2025’s bestselling model, while the Baleno was the company’s bestseller in December, with 22,108 units.

Banerjee went on to say, “There is a visible improvement post-GST. If you compare the first half with the third quarter, the difference is quite clear.” The company also saw a rise in first-time buyers, particularly in smaller towns. “We are seeing a meaningful increase in first-time buyers, especially in the small car segment. The share has gone up by around five percentage points,” he said.

Demand recovery has been most pronounced beyond the top 100 cities, where affordability improvements have had a more substantial impact, Banerjee added.

Maruti ends 2025 with highest ever wholesales of 18,06,514 units

The brand registered a 3 percent increase in sales in 2025 compared to last year.

Maruti rounded off 2025 with sales of 1,78,646 units in December 2025, bringing its annual total to 18,06,514 units – its best ever in the country. That’s a 3 percent increase over the 17,55,425 units sold in 2024, powered by the aforementioned increase in the volumes of its small cars. While Maruti’s SUVs and MPVs still account for 48 percent of its total sales in December, the increasing share of hatchbacks in the last quarter underlines the revival in demand for the smaller models.

With inputs from Ajit Dalvi, Ketan Thakkar and Kiran Murali