Hero MotoCorp has launched a new initiative where, at a cost of Rs 349, it offers customers the option to have their new two-wheelers delivered to their doorstep. Currently, the service is available in three cities – Mumbai, Bengaluru and Noida – with plans to expand to 25 more in the next few months. Customers can avail the delivery service through Hero’s e-commerce portal, www.HGPmart.com.
The website interface is similar to that of most e-commerce sites where you can select your product (in this case a motorcycle or a scooter) and its desired variant and colour. Users are then prompted to pick the state and city, and the dealership from where they would like the bike to be delivered. The website also gives you the option to pay an advance booking amount or the entire ex-showroom price of the two-wheeler. Hero has a tied up with a third-party service provider to collect all necessary documents from the customer’s address, after which, the vehicle is registered and delivered to them.
Commenting on the initiative, Sanjay Bhan, head of Sales, After sales and Parts Business, Hero MotoCorp, said, “We have been the first-mover in the e-commerce space and we are continuing this trend by commencing this new service. The motorcycle or scooter can be delivered at any address of your choice, not just at your home,” he added.
Ved Janve
Dinshaw Magol
