Toyota launches virtual showroom

Toyota Kirloskar Motor (TKM) has launched a virtual showroom to further digitalise customer experience in the new normal.

• Customers can view, spec and book their cars
• 360-degree interior and exterior view of cars sold in India
• Augmented reality mode also offered

Toyota virtual showroom: what is it?

The virtual showroom, which is an end-to-end facilitator, seamlessly enables customers to take a look at their desired Toyota vehicle online and book it directly. It is also integrated with a payment gateway and will facilitate the best offers, finance options, loan applications and other value-added services.

Customers do not have to download or install any application, as the virtual showroom is accessible by logging on to the Toyota Bharat website and can be viewed on any of your devices – smartphone, tablet and your laptop or desktop.

Toyota virtual showroom: features

In the virtual showroom, customers can select the vehicle of their choice, get 360-degree external and internal views, check out all the available variants and colour options, switch on the lights, open and close the doors, virtually experience the car in day, night and studio settings as well as get variant-wise prices.

A crucial aspect of the new platform is that customers can see how the vehicle will look when parked in their garage or portico using augmented reality mode on their smartphones. They can also schedule a test drive or book their Toyota vehicle directly from the virtual showroom for delivery either at their nearest dealership or the safe confines of their homes.

TKM says it has integrated all its dealer partners onto the new platform and will soon make the virtual showroom available on the websites of all its dealer partners.

Toyota virtual showroom: what models are available?

Toyota’s entire line-up for the Indian market is available to view, explore and book in the virtual showroom. The range currently consists of the Vellfire, Camry, Fortuner, Innova Crysta, Urban Cruiser and Glanza.