With a view to enhance accessibility and touch points within the country, Volkswagen India has announced its ‘Fit for the Future’ initiative. As a part of this initiative, Volkswagen will be inaugurating 30 new 'Pop-up' and 'City' showrooms across India in the next year.
The ‘Pop-up’ showrooms have been aimed at upcoming markets and cities in the country where they would provide the same premium experience seen in the Volkswagen showrooms of major cities. Volkswagen has already inaugurated the first ‘Pop-up’ showroom at Tumkur, Karnataka.
The ‘City’ stores, meanwhile, will be a derivative of the ‘Pop-up’ showrooms but in larger cities. These stores will adopt an eco-friendly, paperless approach and will address customer queries digitally. The first Volkswagen ‘City’ store is located on Richmond Road in Bengaluru, Karnataka.
However, these new showrooms will not have an after-sales service, so customers buying from these 'Pop-up' and 'City' stores will have to visit workshops associated with the fully-featured Volkswagen dealerships.
Dipan Sur
Viraaj Bhatnagar
Suraj Viswanathan
