Volkswagen introduces new ‘Pop-up’ and ‘City’ showrooms

The carmaker will be launching 30 new 'Pop-up' and 'City' stores in India in the next year under its 'Fit for the Future' initiative.

Published On May 13, 2019 05:55:00 PM

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Volkswagen introduces new ‘Pop-up’ and ‘City’ showrooms

With a view to enhance accessibility and touch points within the country, Volkswagen India has announced its ‘Fit for the Future’ initiative. As a part of this initiative, Volkswagen will be inaugurating 30 new 'Pop-up' and 'City' showrooms across India in the next year.

The ‘Pop-up’ showrooms have been aimed at upcoming markets and cities in the country where they would provide the same premium experience seen in the Volkswagen showrooms of major cities. Volkswagen has already inaugurated the first ‘Pop-up’ showroom at Tumkur, Karnataka.

The ‘City’ stores, meanwhile, will be a derivative of the ‘Pop-up’ showrooms but in larger cities. These stores will adopt an eco-friendly, paperless approach and will address customer queries digitally. The first Volkswagen ‘City’ store is located on Richmond Road in Bengaluru, Karnataka.

However, these new showrooms will not have an after-sales service, so customers buying from these 'Pop-up' and 'City' stores will have to visit workshops associated with the fully-featured Volkswagen dealerships.

In terms of products, Volkswagen India currently retails the Polo, the Ameo, the Vento, the Passat and the Tiguan.

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