Citroen has unveiled its new logo, and interestingly, while the brand says it signals its new and exciting future, much of the design harks back to the original logo first used by founder André Citroen. 

The double chevrons, which signify André Citroen’s ‘herringbone’ gear systems that he successfully produced, have been present in every logo through the brand's 103-year history and are retained this time too. However, they are now contained within a vertical oval, with the design very similar to the company’s first logo, the only major difference being a mono-shade as against the original’s blue and yellow colour scheme. 

• New design harks back to company's first logo 
• Will be seen on cars from mid-2023 
• New design also has a ‘dark mode’ version

This is the 10th major redesign of the company’s logo since its formation in 1919 and follows the latest redesign in 2016. The new logo is presented in Monte Carlo Blue, a legacy shade used on cars like the 2CV and the DS, and will be the design used for retail and corporate communication. A more energetic red – called Infra Red – will replace the current red logo that's used on its cars, and in print and digital communication. The company says it has also readied a ‘dark mode’ version of the logo, keeping in mind the online display preferences of people. 

Citroen’s new logo will debut on a concept vehicle towards the end of this month, following which it will be applied to other products as well as concepts from mid-2023. Along with the new logo, the company will update its corporate identity across its digital, dealer and corporate environments with a simplified colour palette consisting of mainly white and a light grey, as well as new lettering derived from Citroen’s current fonts.  

At the logo reveal occasion, the company also said that its new brand line ‘Nothing moves us like Citroen’ will be used "selectively in corporate and product communications and activities."