Hero Electric introduces exchange offer to lure old two-wheeler owners
6th Feb 2019 8:00 am
India's largest electric two-wheeler seller has announced a unique program aimed to encourage old petrol two-wheeler owners to switch to electric scooters.
Hero Electric says there are over five crore very old and highly polluting, petrol-guzzling two-wheelers still actively used on the Indian roads; these are either unsellable or can be sold at near-scrap value. The pollution level of such vehicles is much higher than BS-IV two-wheelers and, in most cases, so is their fuel consumption.
In an attempt to drive sales and encourage petrolheads to switch to green vehicles, Hero Electric is offering flat Rs 6,000 over and above the market value of any such two-wheeler; that is, presuming the customer switches over to brand-new electric two-wheelers. These are more economical and come with a three-year warranty on the bike and battery. The brand says that this translates to savings of around Rs 70,000 on petrol and maintenance that the customer would have otherwise spent on his old two-wheeler. As per the company, the emissions reduced by switching out one such old vehicle can be considered equivalent to ‘planting two fully grown trees.’
Hero Electric is also rolling out its national campaign to establish a consumer connect in over 20 cities, including Delhi, Pune, Jaipur, Chennai, Rohtak, Hyderabad, Bengaluru and Lucknow. The nationwide campaign is being launched sometime this week with the aim to promote the benefits of using electric two-wheelers. Under this promotional drive, the company will have campaigns in residential complexes, markets, malls, schools, colleges and corporate institutions to create local touch points with the consumers.
Speaking on the development, Sohinder Gill, CEO, Hero Electric, said, “India is at the cusp of evolving into one of the world’s fastest growing economies. To propel on this notion further, we need to rapidly adapt the electrically powered vehicles which will play a critical role in the future. Hero Electric is not just championing green transport mobility but also supporting the government’s vision to fast track EV adoption in India.”
At present, Hero Electric has a network of more than 450 touch points across the country and has sold over 3,00,000 electric scooters.