Back in August 2017, Bajaj and Triumph said that they would be entering a global partnership. Now the companies have revealed that the press conference announcing this alliance will take place on January 24, 2020.
We’ll have to wait another week to find out what exactly the manufacturers have in store for us, but we expect the fruits of this alliance to be motorcycles in the mid-capacity range that will benefit from both Bajaj and Triumph’s collective strengths.
Triumph will benefit from a much wider global reach in emerging markets, especially in segments with higher volumes than the British brand is used to. Bajaj, meanwhile, will gain access to an iconic brand and the famed motorcycles that come from it. This alliance will help Bajaj to go upscale in a segment of more relaxed motorcycles than the brand currently produces, that will probably exist alongside (or perhaps higher than) the existing KTM Duke and RC family.
The obvious advantage for Triumph is in the access it gets to frugal engineering and low-cost labour – an area in which Bajaj has considerable experience. On the other hand, Bajaj could benefit from using Triumph’s vast expertise in developing a mid-capacity modern classic motorcycle, to take on the likes of Royal Enfield in the Indian market.
To take a look at a more detailed breakdown of what to expect, click here.
Azaman Chothia
Vishal Venugopal
