Bajaj and Triumph announce non-equity global partnership

    The two brands will work together towards a new range of mid-capacity motorcycles.

    Published On Aug 08, 2017 01:12:00 PM

    10,729 Views

    Bajaj and Triumph announce non-equity global partnership

    Recently, Rajiv Bajaj stated at the company’s 10th Annual General Meeting that they were very close to announcing an exciting alliance. That news is now official with a thoroughly exciting announcement from both brands – beginning a new global alliance.

    The details are minimal at the moment, but for now, it is clear that this will be a non-equity alliance between both brands. The fruits of this alliance will be motorcycles in the mid-capacity range that will benefit from both Bajaj and Triumph’s collective strengths.

    Triumph will benefit from a much wider global reach in emerging markets, especially in segments with higher volumes than the British brand is used to. Bajaj, meanwhile, will gain access to an iconic brand and the famed motorcycles that come from it. This alliance will help Bajaj to go upscale in a segment of relaxed motorcycles that will probably exist alongside, or perhaps higher than, the existing KTM Duke and RC family.

    We will share more details as we get further updates.

    Also read: Bajaj-Triumph alliance: What to expect

    Bajaj Bikes

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Bike Price

    Poll of the month

    Which brand showed the best India-bound two-wheelers at EICMA 2024?

    Hero (Xpulse 210, Xtreme 250, Karizma XMR 250, Vida Z)

     

    44.53%

    Royal Enfield (Classic 650 Twin, Bear 650, Flying Flea C6)

     

    29.10%

    KTM (390 Adventure R, 390 SMC R, 390 Enduro R)

     

    15.42%

    Aprilia (Tuono 457, Tuareg Rally)

     

    10.95%

    Total Votes : 402
    Sign up for our newsletter

    Get all the latest updates from the automobile universe