Mahindra XUV 3XO sales jump 80 percent post rebrand

The Mahindra XUV300 was rebranded as the XUV 3XO in April 2024 after receiving major cosmetic and feature updates.

Published On Feb 14, 2025 05:20:00 PM

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Mahindra XUV 3XO sales jump 80 percent post rebrand

The Mahindra XUV 3XO which is essentially the XUV300 facelift, has witnessed an 80 per cent jump in sales since its arrival in April 2024, having sold 85,990 units until January-end thanks to the rebranding. From April 2023 to January 2024, Mahindra sold 47,672 units of XUV300. The XUV 3XO/XUV300 turns six years old today, as it was launched on February 14, 2019. The now popular compact SUV has sold a total of 3,35,017 units till the end of January.

Mahindra XUV 3XO sales likely to hit 1 lakh mark in FY2025
XUV 3XO is Mahindra’s second best-seller after Scorpio brand

Mahindra XUV 3XO sales in FY2025

Mahindra XUV 3XO/XUV300 sales since Feb 14, 2019
Fiscal	Units	Change (%)
FY2019	9,532	-
FY2020	37,576	-
FY2021	35,965	-4.28
FY2022	50,260	39.74
FY2023	60,968	21.30
FY2024	54,726	-10.40
FY2025*	85,990	80
TOTAL	3,35,017	-

Not only are the XUV 3XO’s sales in the first 10 months of FY2025 already the highest in a fiscal, having beaten the previous best of 60,968 units of FY2023, but with February-March 2025 sales yet to be pencilled in, they are set to hit the 1,00,000 sales mark in the ongoing financial year. So, this model’s cumulative sales since launch will also surpass 3,50,000 units.

What’s amply clear is that the rollout of the XUV 3XO in April 2024 has accelerated sales. Year-on-year, Mahindra has sold an additional 38,318 units, and the compact SUV is its second best-selling SUV this fiscal after the Scorpio twins (1,37,311 units).

Mahindra XUV 3XO sales share higher than XUV700, Bolero, Thar

The XUV 3XO accounts for 19 percent of Mahindra’s record SUV wholesales of 4,53,019 units, up 20 percent YoY. This puts it in second place in terms of model-wise share after the Scorpio N and Scorpio Classic, which have a 30 percent share, and ahead of the XUV700 (78,763 units, 17 percent share), Bolero (78,029 units, 17 percent share) and the Thar-Thar Roxx combine (66,650 units, 15 percent share).

Mahindra XUV 3XO sales milestones

The last major update for the XUV300 was in 2022 and saw the addition of the 131hp, 1.2-litre direct-injection turbo-petrol engine option.

That the XUV300 would become another Mahindra high-selling SUV was seen soon after launch seven years ago – the company received 13,000 bookings in the first 28 days. The Mahindra compact SUV went on to hit 2,00,000 sales in May 2023, 47 months after launch. The 3,00,000 milestone came up 16 months later in early October 2024. Given the current rapid pace of sales, the 4,00,000 units should be achieved in even fewer months. At present, the 3XO is 65,747 units away from that big number and should hit it around August-September 2025.

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