MG India introduces new sales and service app

• Customers can track their new vehicle from production to final delivery.  
• The MG app also provides service cost estimates, e-invoices and service history of the vehicle.

MG Motor India has introduced its new digital sales and service application dubbed ‘My MG App’. The app enables customers to book a new MG car, get service reminders, vehicle wellness updates, and roadside assistance amongst other things.

Customers who wish to use the app have to sign up using their mobile number, which will be verified by an OTP. The application is designed to add the customer's vehicle details automatically based on the mobile number entered, without having to enter the car’s VIN number.

Besides booking a new car, customers will also be able to track their new vehicle from production to final delivery (applicable only on the ZS EV), and get information about the vehicle’s warranty coverage, protect plans and a manual explaining the car’s features.

In terms of service, the My MG App enables customers to get a cost estimate, book appointments with pick-up and drop option, live-track their vehicle while servicing, connect with the advisor, get e-invoices for the job and even make online payments once done. The app also gives a complete service history of the car with total expenses and provides service reminders as well.

Of other things, the MG app also has a document wallet where owners can store their pan card, driving license and PUC and a 24/7 MG Pulse Hub helpline access. The app can locate and navigate the owner to the closest MG dealer and call for roadside assistance, too, if needed. Furthermore, customers can also share their post-service or delivery experience and get the latest news from MG through this app. Customers can also control the My MG App features using voice control.

Do note, the ‘My MG App’ is different from the manufacturer’s ‘i-Smart Next Gen’ app that operates the vehicle's connected-car features.

The COVID-19 pandemic has restricted the movement of people, pushing manufacturers to adopt a digital approach to sales and service of its vehicles. Apart from MG, carmakers like Hyundai, Tata, Audi and BMW have all introduced online sales and service initiatives in the country.