Audi India introduces online sales, service initiatives

• Customers can configure and book new cars online
• Existing customers can now schedule service and set pick-up/ drop location online
• Augmented reality (AR) feature allows customers to visualise their configured car in their home surroundings 

In recent months, many carmakers have introduced or strengthened their online sales presence, and Audi India is the latest manufacturer to join them. The German carmaker’s new digital initiative encompasses both, online sales and service of its cars.

With this new initiative, Audi now allows customers to book and purchase cars online. The process is similar to that offered by other carmakers – it requires the customer to create an account (under Audi Shop), select a model and its options, locate the closest dealership and select payment options. After this is done, the chosen dealership will contact the customer and guide them with the rest of the purchase process. The dealer will also be able to arrange for ‘touch-less’ doorstep delivery of the car. 

Audi has also added some interesting features to its initiative, like an in-depth configurator with a 360-degree visualizer, along with an augmented reality feature that allows customers to visualise their configured car in their home surrounding (via their smartphone camera). 

This initiative also benefits existing Audi customers as they can use the online platform to schedule the date and time for their car’s service as well as set a pick-up and drop location.