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Hero MotoCorp wants EV subsidy to continue

Currently, neither of the Vida e-scooters qualify for the government’s PLI scheme.
2 min read10 May '24
Kiran MuraliKiran Murali
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Vida V1 Pro, fame 2 subsidy date
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India’s largest two-wheeler maker Hero MotoCorp believes subsidies are necessary for the electric two-wheeler industry for a longer time period to support the fledging electric vehicle market. The automaker says it is prepared to navigate the market in a lower subsidy regime with aggressive cost-cutting plans in place.

“EV is not the category which has matured by any stretch of the imagination. We believe subsidies would be required for a bit longer to support the industry. And once it scales up to a level which is more margin and cost viable, then those can be tapered down in a gradual course,” Hero MotoCorp CEO Niranjan Gupta said in a post-earnings investor call.

Vida V1 electric scooter to get more derivatives; dealer network to expand

Gupta’s comments come amid uncertainties regarding the fate of the subsidy given by the government after the expiration of the new2024 in July. The new scheme was rolled out for four months after the FAME 2 scheme expired on March 31, but it is unclear whether the new scheme will be extended or a third phase of FAME will be launched when the newly formed government presents the full budget for FY2025 in July.

Meanwhile, the subsidy given by the government through the new scheme is lower than the FAME 2 scheme; the subsidy for electric two-wheelers has been halved to Rs 5,000 per kWh from Rs 10,000 per kWh with a maximum limit of Rs 10,000 per vehicle.

Also See: Ather, Bajaj, TVS, Vida prices up by up to Rs 16,000

Hero MotoCorp’s chief business officer for Emerging Mobility, BU Swadesh Srivastava, said, “With the EMPS coming in, the subsidies are lower and we will see what shape the FAME 3 takes. But we are prepared for the reduced subsidy as well. We are also aggressively working on our cost-reduction roadmap, so we will be stronger and independent.”

Hero MotorCorp currently has two offerings in its electric vehicle portfolio under the Vida brand. The automaker plans a portfolio of four models in this financial year with two launches expected in the current quarter. One of the scooters is likely to be in the affordable range, while the other could be in the mid-segment.

Also See: New Hero premium electric bikes, Vida e-scooters incoming

The management noted that its current product is not eligible for benefits under the government’s production-linked incentive scheme, but the newly launched products would be compliant with the scheme in the second quarter of the current financial year.

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Premium hatchback market to grow to 1 million units by 2030: Maruti’s Partho Banerjee

With the growing economy, car owners per 1,000 people will increase from 32 at present to 44 by 2030: Maruti Suzuki's new head of sales and marketing.
2 min read10 May '24
Kiran MuraliKiran Murali

Maruti Suzuki sales and marketing head, Partho Banerjee, at the launch of the new Swift.

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MG parent SAIC to invest up to USD 2 billion in India; to offer a range of compact cars, SUVs

China’s largest carmaker eyes 1 million units in annual volumes along with its JV partner JSW Group.
3 min read9 May '24
Ketan ThakkarKetan Thakkar
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Over 45,000 luxury cars, SUVs sold in FY2024; up 20.5 percent

BMW and Audi registered a double-digit percentage growth during the fiscal.
4 min read7 May '24
Ajit DalviAjit Dalvi
Luxury car, SUV sales in India in 2024
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SUVs outnumber hatchbacks in 10 bestsellers of FY2024

The bestsellers list also includes hatchbacks like Swift and Wagon R and MPVs like Eeco and Ertiga.
3 min read6 May '24
Ajit DalviAjit Dalvi
Top selling cars, SUVs in India
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BNCAP to reveal new car crash-test results this week

The next set of Bharat NCAP reports will include cars and SUVs from mainstream Indian brands.
1 min read6 May '24
Amit VijayAmit Vijay

New BNCAP results are expected soon(outgoing Maruti Swift, pre-facelift Tata Punch used for representation only).

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