MG India's new rewards initiative awards customers waiting for the Hector

    Under MG's 'Worth Waiting For' scheme, customers who booked the Hector and are waiting for delivery will be awarded points that can be redeemed for accessories and maintenance packages.

    Published On Aug 22, 2019 12:28:00 PM

    65,745 Views

    MG India's new rewards initiative awards customers waiting for the Hector

    MG Motor India has launched a new initiative specifically for customers who'd booked the Hector SUV and are awaiting delivery. Called the ‘Worth Waiting For’ programme, the initiative is essentially a programme that rewards buyers the longer they have to wait for their car to be delivered.

    Under the scheme, 1,000 points are awarded to customers for every additional week they wait for their MG Hector. These points can be redeemed at any of the 120 MG dealerships set up across India for the brand’s range of accessories and for prepaid maintenance packages. All the accessories available for the MG Hector come with a one year/20,000km warranty.

    Customer response to the MG Hector has been quite good, so far, with the brand reporting that it had received 28,000 bookings and had temporarily halted accepting bookings to keep up with production demand for the model. Most variants of the Hector have a waiting period of up to six months.

    This new initiative should help maintain customer interest, especially in the face of increasing competition from the likes of the Kia Seltos, which will launch today.

    MG had previously announced a partnership with the Haryana-based NGO IIMPACT, to educate one girl child for every two weeks’ waiting period for the Hector.

    Click here for MG Hector prices, reviews, videos, images and more details

    MG Cars

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    The Creta will be the third Hyundai N-Line model in India. Should more mass-market brands have sporty sub-brands?

    Yes, it's something special for enthusiasts

     

    18.28%

    Yes, but only if there is increased performance

     

    44.45%

    No, it's just a gimmick to increase the price

     

    29.44%

    It doesn't always work; just look at Tata JTP

     

    7.83%

    Total Votes : 1532
    Sign up for our newsletter

    Get all the latest updates from the automobile universe