Honda India has announced that its Jazz-based crossover, the WR-V, has recorded sales of 50,000 units since its launch in March 2017. In the span of the year, the model accounted for 28 percent of Honda’s total sales.
With four trims on offer, the top-spec VX variant accounted for 80 percent of total sales. In terms of engines, 42 percent opted for the 90hp, 1.2-litre petrol mill while 58 percent chose the 100hp, 1.5-litre diesel model.
The greatest demand for the WR-V was seen in Tier 1 cities (38 percent), though demand in Tier 2 and Tier 3 cities weren’t far behind with 30 percent and 32 percent, respectively. Regionally, the WR-V sold most in North India (30 percent), followed by West (28 percent), South (27 percent) and East India (15 percent).
The Japanese carmaker has recently launched a new mid-spec special edition of the model, named the Edge Edition, in order to push sales of the WR-V. Priced from Rs 7.78 lakh to Rs 9.00 lakh for the petrol model and from Rs 8.82 lakh to Rs 9.99 lakh for the diesel, the crossover rivals the likes of the Hyundai i20 Active and Fiat Avventura.
Viraaj Bhatnagar
Uday Singh
Suraj Viswanathan
