Ather opens its first showroom in Mumbai

    Ather Energy has collaborated with Kataria Group in Ahmedabad, Kamal Motors in Mumbai and BU Bhandari in Pune.

    Published On Jan 11, 2021 12:27:00 PM


    Electric scooter maker Ather Energy opened its first retail showroom in India’s financial capital today.

    • Located at Linking Road in Bandra

    • Deliveries have begun

    • Test ride facility available

    Located at Linking Road in Bandra, the Bangalore-based OEM has begun deliveries of its Series 1 scooters from its Ather Space experience centre, which is operated by Kamal Motors.

    Exactly a year ago, on January 3, 2020, Ather Energy had announced plans to take Ather Space, its flagship experience centre format, across key cities like Hyderabad, Mumbai, New Delhi and Pune, amongst other Tier-1 cities. To fast track this expansion, Ather had invited dealer partners to set up these experience centres across these cities. 

    In October 2020, the company had announced its dealer partners for Maharashtra and Gujarat. The OEM said it aims to bring a premium retail experience that Ather Energy has built through company-owned experience centres will now be delivered through dealer partners. This required collaboration with progressive dealers with experience of premium products and a deep understanding of consumers in their respective markets. To that end, Ather Energy has collaborated with Kataria Group in Ahmedabad, Kamal Motors in Mumbai and BU Bhandari in Pune. 

    What is Ather Space?

    Ather Space essentially is a dynamic, tactile and interactive facility designed to educate customers about electric vehicles (EVs) while providing a holistic experience in an interactive space. EV aficionados can ride the Ather 450X and get an in-depth view of the product and its features before pre-ordering the electric scooter.

    With a naked scooter on display, visitors get an opportunity to learn about every aspect of the vehicle and witness the engineering and mechanical efforts that have gone into manufacturing it. Further, they can learn and interact with the intelligent and connected features through a digital display.

    The automaker will design the retail space and experience for its dealer partners, with a focus on its holistic experience-led model. These experience centres will allow prospective consumers to test ride and get hands-on experience with Ather’s intelligent & connected product portfolio. The company currently operates Ather Space in Bangalore (Indiranagar) & Chennai (Wallace Garden Street). 

    Also see:

    Ather 450X review, test ride

    Ather Bikes

    Copyright (c) Autocar Professional. All rights reserved.



    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Bike Price

    Poll of the month

    The Mahindra XUV 300 facelift will be called the XUV 3XO. Should more brands rename models for facelifts?

    Yes, it could give new life to a slow-selling car



    Yes, but only if there are significant changes



    No, it's confusing and dilutes the brand name



    No difference, the product speaks for itself



    Total Votes : 850
    Sign up for our newsletter

    Get all the latest updates from the automobile universe