Skoda Auto India has announced the completion of the rebranding exercise of its entire network, which consists of 63 sales and 61 service touch points across 53 cities in the country. The company says the initiative was undertaken with the highest priority given to functionality, clear orientation, and transparency.
The Czech brand says it has invested over Rs 120 crore, along with its dealer partners, in the largest rebranding campaign in its history in India.
The rebranding move was in line with the ‘India 2.0’ project, with the corporate architecture, functional interiors, and rationalised business processes, all aimed at enhancing the overall customer experience. The carmaker says the new dealership design architectural concept reflects Skoda's philosophy expressed in the slogan: “Simply Clever with a human touch”.
Zac Hollis, director - sales, service, and marketing, Skoda Auto India said, "Skoda has successfully rebranded its entire network of dealership facilities with a fresh, modern, and ‘simply clever’ layout that elevates the presentation of the brand and is an important cornerstone of the Skoda-led ‘India 2.0’ project.”
According to the carmaker, the new architecture of the dealership facility is characterised by clear and simple shapes, a harmonious colour concept, modular design features, and a modern lighting concept. The new exteriors of the Skoda dealerships will represent the brand’s powerful statement – clear, transparent, modern, and open – during both, day and night. The company is placing increasing emphasis on enhancing the emotional appeal of the brand.
“Through our redesigned dealership network, we are focusing on strengthening the brand in India, while working closely with our channel partners to guarantee sustainability. The transformation of our sales and service facilities, envisioned to provide enhanced customer experience, is rated positively by our customers, dealer partners, and sales and service personnel,” added Hollis.
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Dipan Sur
Viraaj Bhatnagar
Suraj Viswanathan
