Maruti Suzuki India’s pre-owned sales channel ‘True Value’ has completed two years of operation and has rapidly expanded to over 250 digitally integrated, independent showrooms across 151 cities.
In the past two years, True Value has sold over 8,00,000 units, with the Alto, Wagon R and Swift hatchbacks being the most popular models. According to the company, True Value buyers are mostly in the age group of 25 to 45 years.
Shashank Srivastava, executive director, marketing and sales, Maruti Suzuki India, said, “At True Value, our focus is to offer a reliable, professional and hassle-free pre-owned car buying experience to customers. We aim at offering transparency, quality and reliability through pre-owned Maruti Suzuki cars, which are carefully selected, checked and refurbished before they reach the customers.”
True Value highlights:
Every car’s ownership and servicing history is verified and well documented
Seamless online to offline purchase experience on the mobile app, website
Rigorous 376-check points for quality evaluation, refurbishment and certification
Up to 1-year warranty and 3 free services
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