Jeep India targets Tier-II cities with ‘Jeep Connect’

    The ‘Jeep Connect’ outlets will provide sales and service support to customers located away from the big cities in India.

    Published On Oct 17, 2018 07:26:00 PM

    8,061 Views

    Jeep India targets Tier-II cities with ‘Jeep Connect’

    Fiat Chrysler Automobiles (FCA) India has announced the introduction of ‘Jeep Connect’ outlets in the country. Essentially a network expansion strategy, Jeep Connect aims to bring the Jeep brand experience closer to customers in Tier-II cities.

    The Jeep Connect outlets will be a natural extension of the Jeep showrooms and workshops that are set up in larger cities and will offer the same customer experience in smaller cities. The Jeep Connect outlet will have a two-car display and a Mopar workshop fully equipped to fulfill periodic maintenance jobs. However, accident-related jobs will still be undertaken at the brand’s larger workshops located in city centres.

    Speaking about the Jeep Connect initiative, Kevin Flynn, President and Managing Director, FCA India said, “We wanted to take Jeep and Mopar brands closer to our customers living farther away from metros, and now we can achieve this with ‘Jeep Connect’, which is a compact concept that will offer the same premium experience that customers get in our outlets in city centres. ‘Jeep Connect’ underscores our commitment towards providing customers a premium Jeep® retail experience and sound customer care under Mopar.”

    The first Jeep Connect outlet is already operational at Wakad, in the Pune district. The company is also set to open six more outlets by the end of this year in Rohtak, Ahmedabad, Muvthpuzha, Panipat, Bilaspur and Warangal.

    Jeep Cars

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    The Creta will be the third Hyundai N-Line model in India. Should more mass-market brands have sporty sub-brands?

    Yes, it's something special for enthusiasts

     

    18.42%

    Yes, but only if there is increased performance

     

    44.34%

    No, it's just a gimmick to increase the price

     

    29.43%

    It doesn't always work; just look at Tata JTP

     

    7.81%

    Total Votes : 1536
    Sign up for our newsletter

    Get all the latest updates from the automobile universe