The centrepiece of the new digital tools is the ‘Nissan Virtual Showroom’ which is accessible via the company’s official website. It is essentially a digital recreation which allows customers to take a 360-degree tour of the brand’s vehicles and explore their features. Users can not only take a walkaround of the exteriors, but also have a look inside the vehicles’ cabins.
What other digital tools is Nissan offering?
Prospective buyers have the facility to make an online booking by selecting the model and variant of their choice, providing their contact information, choosing an appropriate dealership and digitally paying the token amount. Nissan claims that interested customers can also apply for financial loans online.
Which Nissan cars and SUVs can be experienced and booked online?
The scope of virtual interaction is currently limited to just the Kicks midsize SUV which is the sole mass-market model part of Nissan’s BS6 portfolio for the time being. The company is gearing up to step up efforts with the launch of the Maruti Vitara Brezza and Hyundai Venue-rivallingMagnite compact SUVin the coming months.
Despite the dealership network beginning to come back on track, footfalls at showrooms are expected to be limited as people continue practicing social distancing. Like Nissan, most carmakers are bolstering their online presence with the aim of incentivising retails in these unprecedented times by minimising physical interaction.