Maruti has launched the Ecstar brand of lubricants, coolant and car care products in India. Ecstar has been developed by parent company Suzuki Motor Corp (SMC) and will initially be available at Nexa service workshops.
The engine oil, coolant and chemical product range was introduced by SMC, Japan in 1984. In 2015, Suzuki rolled it out as a global brand that is now marketed across Europe, America, Mexico, Australia and South East Asia. Ecstar products will be offered at a staggered rate at the Maruti’s full service network of over 3,000 workshops across India.
Commenting on the launch of Ecstar, Kenichi Ayukawa, MD and CEO, Maruti Suzuki India, said, “We have been bringing a range of new models and technologies. To ensure optimum performance of these new technologies, we are now bringing a range of Suzuki global engine oils and lubricants. These products have undergone rigorous testing under extreme conditions.”
Maruti claims that the Ecstar engine oil offers optimal formulation for lubrication and a cooling effect that ensures cars deliver the highest level of performance.
The Indian manufacturer also says that Ecstar oil has gone through rigorous tests to ensure good performance in all conditions including high speed and full power tests (to evaluate oil performance under high shear and high thermal load conditions); deposit test (to evaluate influence of deposits formed on various engine parts) and friction test and brake specific fuel consumption or BSFC mapping (to measure friction loss behavior and efficiency improvement).
The oil, coolant and other offerings will be sold by select local suppliers and appointed suppliers will undergo stringent tests to qualify their products to be included under the Ecstar umbrella. The first set of products will include injector cleaner, automatic transmission oil, underbody coat and screen wash. Other products will be added to the range in India progressively.
Viraaj Bhatnagar
Uday Singh
Suraj Viswanathan
Lenny D'sa
Saptarshi Mondal
