Mercedes inaugurates F1 campaign

Mercedes-Benz, which is the official automobile partner of the Buddh International Circuit, has kickstarted its festival campaign from September 1, 2012 to October 15, 2012. During this period, the company will give customers who purchase its cars an opportunity to meet Formula 1 racing legend and current Mercedes GP driver Michael Schumacher, along with an all-expenses-paid trip to watch the Formula 1 race at the Buddh International Circuit in India this October.

Also, a total of 100 Grand Stand tickets to this year’s Airtel Indian GP will be gifted to lucky customers who visit the showroom and take test drives. Tickets to the race will be on sale at all Mercedes-Benz showrooms across India. Merchandise of the Mercedes AMG Petronas F1 team will also be on display in all Mercedes showrooms.

Debashis Mitra, director sales and marketing, Mercedes-Benz India, said, “Mercedes-Benz is synonymous with superlative customer experience. Mercedes-Benz has a close association with racing, dating back to the legendary Silver Arrows, to the brand’s current association in the form of the Mercedes GP Formula 1 team and DTM racing. In India, Mercedes-Benz is the official automobile partner of the Buddh International Circuit and has six cars running on Mercedes-Benz engines this year on the circuit.”