Ceat has introduced the SecuraDrive CIRCL series, claiming it has the highest sustainable content of any passenger car tyre launched after road testing. Priced at Rs 8,999 and Rs 12,999 for tyres with 50 percent and 90 percent bio-based content, respectively, Ceat stated that they are aimed at Tier 1 buyers aged between 25 and 45 years who view sustainability not only as a responsibility but also as a lifestyle and status choice.
- 215/55 R17 CIRCL tyres were showcased by Ceat
- These will be made available across outlets and authorised dealerships from September 2025
- Ceat manufactures the tyres at its research and development hub in Halol, Gujarat
- Premium performance and sustainability can co-exist without compromise: Ceat
"Sustainability is no longer a choice but a responsibility. SecuraDrive CIRCL's launch reaffirms our vision of leading the transition to greener mobility," Ceat MD and CEO Arnab Banerjee said at the launch event held in Mumbai.
Sustainable materials used for CIRCL tyres
CIRCL 90 has a mix of 21 percent recycled material + 69 percent renewable material
The SecuraDrive CIRCL 90 tyre has a mix of 21 percent recycled material and 69 percent renewable material. On the other hand, the CIRCL 50 tyre is made with a blend of 5 percent recycled material and 45 percent renewable material. 215/55 R17 tyres were showcased by Ceat. Each SecuraDrive CIRCL tyre is made using 3 key materials:
1. Unified biopolymer inner liner: Simplifies material use, lowers manufacturing emissions and sets a new benchmark in sustainable design.
2. Glycerol-based accelerator: Replaces petroleum-derived chemicals with a bio-based alternative, ensuring sustainability even in the smallest components.
3. Anti-static silica conductive solution: Eliminates the need for conventional carbon black while retaining essential electrical conductivity and passenger safety.
"Consumers today are increasingly conscious about the choices they make, especially when it comes to sustainability...CIRCL represents the perfect blend of innovation and eco consciousness, and with this launch, Ceat is proud to set a new benchmark for sustainable mobility in India," CMO Lakshmi Narayanan B added.
Hormazd Sorabjee
Anurag Chaturvedi
