Five years after TVS Motor acquired the struggling British brand Norton Motorcycles, the company is all set to launch it in the Indian market as well as overseas.
- Full Norton range to be sold in India
- New dealerships being appointed
- Official unveil on November 4, 2025
What will Norton sell in the near future?
A V4 superbike and a twin-cyl ADV are on the cards currently
In a recent interview with Sudarshan Venu, the chairman and MD of TVS Motor, we learnt that the company is gearing up to launch the all-new range of Norton Motorcycles across global markets, including Europe, the US, Asia and India. India will play a significant role in the Norton revival story, and the company plans to retail the full line-up in our market as well.
Venu told us that the company is already in the stages of appointing new dealers in India for Norton Motorcycles. Meanwhile, TVS has announced that it will be showcasing new flagship versions of its V4 superbike and an all-new middle-weight Adventure bike at EICMA 2025. It also revealed that the V4 will be available in two versions called the Manx and Manx R, while the Adventure bike will be named the Atlas. We recently exclusively reported on the latter, and you can read about it here.
The new V4 motorcycles will serve as a torchbearer of Norton’s premium positioning and technological capabilities; however, it is the smaller twin-cylinder bikes that will lead the charge when it comes to the business resurgence. What is of great relevance to Indian customers is that the twin-cylinder Norton Atlas adventure bike will be fully manufactured in India, which should result in attractive pricing. The V4 models will be assembled at the company’s facility in Solihull, UK, but that will have significant component supply from India.
There are no details on the specifications or prices of the upcoming models, and that information will only be revealed on November 4 at EICMA when the company officially unveils the four new models. In a previous interaction, the TVS boss shared that Norton had six new models in the works, and we have now learned that the remaining two bikes will also debut in 2026, but later in the year. There is no word yet on what these bikes will be; however, a safe assumption is that they will be something smaller than the twin-cylinder Atlas.
Image Source: Motobob
Azaman Chothia
Vishal Venugopal
Ved Janve
