Before TVS-owned Norton Motorcycles reveals all the proverbial cards up its sleeve at EICMA in the form of its all-new model line-up, we have been given a sneak peek into what’s been brewing within the hallowed British brand. TVS has been hard at work to try to reinstate Norton to its past glory, and as part of that, Norton will be showing four new machines on November 4.

1. Production has already started at Solihull
2. V4 Superbike will be available in two versions
3. Norton’s target is of less than 1kg per hp for the B-Series

New Norton bikes to break cover at EICMA

Norton will foray into new markets in Europe, the USA and Asia.

Confirming our exclusive previous story, Norton has revealed that one of the four new bikes to be shown at EICMA 2025 will be a middleweight adventure bike. Norton says it will be ‘engineered to redefine the mid-capacity adventure motorcycle class by delivering a design-led, rider-focused experience that blends everyday usability with an unmistakable Norton character.’

The range-topping model in Norton’s line-up will continue to be a V4-powered superbike, but it will be offered in two versions – how these will be differentiated is not yet known. Norton’s press release also says that it is targeting a power-to-weight ratio of ‘less than one kg per hp’ for its B-series V4 models.

Norton's upcoming V4 superbike is purported to have a 1:1 power-to-weight ratio.

We have learnt that the V4 superbike will be available in two variants named Manx and Manx R, while the ADV will be badged Atlas. For those of you who feel that name sounds a little familiar, you may recall that just prior to the pandemic – under its previous ownership – Norton had revealed a new scrambler sporting a 650cc parallel-twin motor bearing the same name. However, this 2026 Atlas will share nothing with its prior namesake. 

The fourth model remains shrouded in mystery but considering Norton has always had at least one modern classic model in its line-up – and considering the popularity of this genre in today’s times – it would be safe to say that the fourth bike could be a neo-retro. To that effect, names like Electra and Combat have been trademarked by parent company TVS, in India. Given the massive popularity of Royal Enfield in both Indian and overseas markets, TVS is likely readying its own challenger with the prestigious Norton name on the tank. 

Norton has announced that production of its new-age models has already commenced at its headquarters in Solihull. More details will follow on November 4 when Norton officially reveals more details about all of its future models, so watch this space for more.