Lamborghini to aim for more female buyers

That Lamborghini is aggressively pushing its all-new Huracan supercar is no secret. The car has been showcased at exclusive events across the world, including India, and the response has been positive with over 1,000 orders so far. The lesser known fact, however, is that Lamborghini has big hopes of its 602bhp supercar bringing in more female buyers. Speaking exclusively to Autocar India, Lamborghini president and CEO, Stephan Winkelmann, said, “We would be happy if the Huracan would find many female customers. We have lots of women who love Lamborghinis, but very few who drive them. The Huracan could change that.”

 

 

Winkelmann’s confidence stems from the fact that the Huracan has been designed to be more ‘accessible’ to a wider customer base that will include many first-time supercar buyers. So, while peak power has gone up, the Huracan also promises to be more driveable than its predecessor, the Gallardo. Statistics such as 75 percent of the 5.2-litre V10’s 57.1kgm of torque being available from 1000rpm also point to an easier-to-drive Lambo. But it’s not the mechanicals alone. There’s a greater emphasis on comfort in the Huracan’s cabin and also a larger range of customisation options. Even the exterior design is softer and less outlandish than, say, the Aventador’s.  

 

 

The more rounded and less manic persona of the Huracan should find favour among women buyers intimidated by Lambos in general. At present, women constitute a very small proportion of Lamborghini’s global customer base. In India, none of the 22 Lamborghinis sold in 2013 were bought by women. However, Lamborghini India has told us that women are important influencers in buying decisions and some of them are known to drive these cars on occasion.