Jaguar launches Heritage Driving Experience in UK

Jaguar Land Rover's SVO (Special Vehicle Operations) division has launched a program that lets members of the public to try out iconic cars such as the Jaguar D-type and E-type in the Jaguar Heritage Driving Experience. The events will be based at the manufacturer's 200-acre test facility in the UK.

The vehicles are taken from the collection of more than 500 British heritage cars that Jaguar recently bought from private collector James Hull. A variety of experiences will be available, from one-hour drives to half-day Le Mans 24 Hours themed specials.

The Jaguar Experience includes passenger rides alongside professional drivers and the option of driving heritage cars such as an E-type alongside a modern F-type. The Le Mans Experience includes drives in the C-type, D-type, XKSS and F-type R Coupé. The headline 'Grace and Pace' package includes a full day of driving everything from post-war racers to sports sedans and roadsters, as well as creations of the company's SVO division.

Jaguar Land Rover SVO boss John Edwards said, “The first time in Jaguar’s history that we have made a collection of vehicles of this calibre available for ‘arrive and drive’ experiences. It’s an extremely exciting new project that underscores the very essence of what Special Operations is all about – celebrating heritage with our eyes firmly on the future.”

The programme launches next month, with the first date scheduled for November 14.