Autocar India

First Choice’s car care drive

Mahindra First Choice has introduced a value pass to target customers looking to inexpensively service their vehicles.
1 min read•31 May '11
Staff WriterStaff Writer
3K+ views
Mahindra First Choice Services has introduced a value pass to target customers looking to inexpensively service their vehicles. First Choice plans on attracting customers who have exhausted their free car services and are wary of malpractices at private workshops.
 
The offer will be available across Mumbai, Chennai, Delhi, Nashik, Pune and Hyderabad, giving customers a plethora of hi-tech car services by using state-of-the-art equipment to keep your car running in pristine condition. Total savings of up to Rs 10,000 as per the company’s claims make this a truly valuable service and the pass can be collected at the various camps First Choice will be conducting all over India.
 
As part of Mahindra and Mahindra’s unique offering, they will provide a value-for-money package on services ranging from a simple check-up to a complete overcoat packaging, all at a price that significantly undercuts the market price. Their services are claimed to take care of your car’s requirements for 10,000km or six months.
 
In addition to the Value pass, First Choice will initiate proceedings on its ‘Monsoon Scheme’ from June 1 through to September 30 2011. A wide array of services, such as headlight focusing, air filter cleaning, battery checks, and a complete car shampoo wash, among others, will be carried out for a meager sum of Rs 149, in a bid to further ensure that your vehicle runs safe, reliable and in proper operating condition.
 
This offer is applicable to brands of all kinds under one roof, and each car will be given a thorough run-down for a fraction of the price. 

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