TVS Motor Company and BMW Motorrad have announced that they are extending and expanding their long-term partnership for the joint development of new platforms and future technologies, including Electric Vehicles (EVs).
- TVS and BMW will develop common platforms
- First product of this extended partnership to debut in the next two years
- Collaboration has so far resulted in the BMW G 310 R, BMW 310 GS and TVS Apache RR 310
TVS Motor Company and BMW Motorrad partnership: more details
TVS’ scope will include the design and development of future BMW Motorrad products and delivering world-class quality, supply chain management and industrialisation. Under this enhanced cooperation, both companies have identified a range of products and technologies to deliver significant business benefits.
BMW Motorrad and TVS will develop common platforms by mutually tapping into emerging technologies in the future mobility space, keeping in mind the requirements of customer segments in various markets. Exclusive products for both companies will be developed on these common platforms and then retailed globally.
TVS will continue to bring on board engineering prowess in design, manufacturing and supply chain capabilities and provide best-in-class quality and economic advantage. The first product through this cooperation will be showcased in the next 24 months.
"In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad – focus on quality, engineering prowess, innovation and customer satisfaction,” said Sudarshan Venu, joint managing director, TVS Motor Company.
“The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility. Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies.”
Meanwhile, Dr Markus Schramm, head of BMW Motorrad, said, “We are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles. Our strong synergies have led to the development of impressive offerings in the sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity with over 1,00,000 global customers. We look forward to the future of this cooperation.”
In April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe. This collaboration has resulted in three products on the 310cc platform – the BMW G 310 R, BMW 310 GS and TVS' Apache RR 310. With over 1,00,000 customers, the products have been well accepted in all leading markets like the EU, USA, Japan, China and India.
Which product would you like to see in the future from this collaboration? Do let us know in the comments below.
Azaman Chothia
Vishal Venugopal
