Indian Motorcycles to expand brand base across India

Indian Motorcycles to expand brand base across India

5th Jul 2016 12:04 pm

Indian Motorcycles has plotted a top-down approach for its India business; plans to increase its footprint in Tier II and II cites.

The American bike maker Indian Motorcycles' most affordable motorcycle Scout Sixty, sporting a price tag of Rs 11.99 lakh (ex-showroom, Delhi), will go on sale this month. Along with the bike, Indian Motorcycles plans to launch a new dealership in Chandigarh, the seventh for the brand in India. The Scout Sixty will have the responsibility to expand the Indian brand’s base in India. With many Tier II and Tier III cities emerging as attractive automobile markets, Indian doesn’t want to lose the opportunity to woo the super achievers in these markets.

Parent company Polaris Industries is to set-up Indian Motorcycles' eighth dealership in a Tier II city. A dealership in Kochi is expected to open in September 2016. Other new markets on the radar are Jaipur, Pune, Bhuvaneshwar, Indore and Goa.

Another metro, Kolkata, is also a market that the American brand is keen to be present in. Pankaj Dubey, MD, Polaris India wants to end this year with a dealership count of around 12, and hopes to take the count to 16 next year. He wouldn’t divulge the number of Indians sold in India to date, but said that one out of 10 motorcycles sold here in the market of 1,200cc and Rs 14 lakh-plus motorcycles is an Indian.

Currently, Mumbai and Bengaluru, which keep trading ranks, are the top two markets for the company. They are followed by Delhi and Ahmedabad. Chennai and Hyderabad are almost at the same level in terms of sales volume of Indian Motorcycles.



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