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Honda's 'Safe Riding with Chhota Bheem' initiative

15th Jan 2014 1:18 am

HMSI teams up with children's channel Pogo and one of its most popular characters, Chhota Bheem, to promote responsible riding.

Honda Motorcycle & Scooter India announced that it has associated with popular cartoon character, Chhota Bheem, to promote safe riding in India. The company wants children and their families to learn the importance of road safety in a fun and informative manner. The Honda 'Safe Riding with Chhota Bheem' event will be organised in 11 cities across India where the cartoon character will interact with kids and their families, while at the same time, teaching the importance of being responsible on the road. The inaugural event will be at Delhi, and will be followed by Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur.

“Safe riding is Honda’s priority worldwide and in India too. Research showed us that not just 73 percent of kids between the ages of 4 and 14 but also a high percentage of parents regularly watch Chhota Bheem.  Hence, it was an obvious choice for Honda to align with Pogo and we are delighted to welcome Chhota Bheem. With his lively presence, Honda will spread the message of safety forward amongst kids and their families,” said YS Guleria, vice president, sales and marketing, Honda Motorcycle and Scooter India.

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