Hero reaches Latin America, Africa

    100-125cc Hero bikes reach new markets, in significant exports initiative.

    Published On Apr 02, 2013 01:23:00 AM

    4,211 Views

    Hero reaches Latin America, Africa

     

    Industry leader Hero MotoCorp has already stated they aim to ramp up exports, and sell a million units outside the Indian market within the coming five years. Moving closer towards this ambitious target, the Indian giant has now commenced two-wheeler sales in Central and Latin America, as well as Africa.

    Hero models that will be sold in these markets are a line-up selected specially for these markets from within Hero’s existing 100cc to 125cc motorcycle line-up. Hero has appointed new distributors and channel partners in the new markets, where actual sales of two-wheelers will commence by June 2013.

    The first consignments of Hero two-wheelers are already making their way to markets in Peru, Latin America, El Salvador, Guatemala and Honduras in Central America and Burkina Faso and Ivory Coast in Africa. Apart from which Hero also plans to introduce products in the Kenyan market later this month.

     

    Copyright (c) Autocar India. All rights reserved.

    Comments
    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now
    Search By Bike Price
    Poll of the month

    The Mahindra Scorpio N prices are very close to those of the XUV700. Which Mahindra SUV would you buy?

    Scorpio N

     

    37.47%

    XUV700

     

    62.53%

    Total Votes : 4206
    Sign up for our newsletter

    Get all the latest updates from the automobile universe