Hero premium bikes in the works; to be sold via separate outlets

    To cater to these premium offerings, the company claims it will open over 100 dealerships in the next four quarters.

    Published On Jun 14, 2023 07:00:00 AM


    Harley Davidson X440 price, made-in-India by Hero, launch date.
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    With a strong foothold in the 100cc segment and plans afoot to expand its presence in the 125cc category, Hero is also focusing on building its presence in the premium bike sector in India. 

    1. Four new premium bikes incoming
    2. One of them will be Harley X440
    3. Faired bike could be new liquid-cooled Karizma 

    Currently, there are four models that Hero is developing and these are divided equally into the ‘Core Premium’ and ‘Upper Premium’ categories. In the ‘Core Premium’ category, there are two design sketches, one of a fully faired bike and the other of a naked streetfighter. The fully faired bike could well be the Karizma, while the streetfighter beside it could be a new model based on the same platform.

    In the ‘Upper Premium’ category, the Harley-Davidson X440 is clearly visible and there appears to be another naked streetfighter. Whether this model will share its engine with the Harley X440 or whether it is powered by a new, larger liquid-cooled engine remains to be seen.

    The India launch of the Harley-Davidson X440 is slated to take place on July 3 and to read more about it, click here.

    These premium models will be sold via specific dealerships and the company has plans to set up more than 100 over the next year.

    Also See:

    Harley-Davidson X 440 image gallery

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