Harley-Davidson partners with KYMCO for future EVs

    KMYCO to invest $100 million in Harley-Davidson’s LiveWire brand as part of its upcoming public offering.

    Published On Dec 27, 2021 11:51:00 AM

    9,571 Views

    Earlier this year, Harley-Davidson announced that its LiveWire electric motorcycle would be spun off into its own sub-brand called LiveWire, and the bike itself is now called the LiveWire ONE. Harley-Davidson has now announced that LiveWire will go public, and partner with sustainability-focused special purpose acquisition company AEA-Bridges Impact Corporation (ABIC).

    There will also be a $100 million investment from Harley-Davidson itself, and another $100 million investment from Taiwanese manufacturer Kwang Yang Motor Co Ltd (KYMCO), which will give the latter a four percent share in the venture. Once the deal is completed, LiveWire will become the first publicly traded electric motorcycle company in the USA, with an estimated post-money valuation of $2.3 billion.

    With a number of products in LiveWire’s pipeline, KYMCO’s entry should help the brand crack the Eurasian markets where it has a strong footing. The press release mentions that LiveWire will benefit from the engineering expertise, manufacturing footprint, distribution, supply chain infrastructure and global logistics capabilities of both Harley-Davidson and KYMCO. Additionally, KYMCO is already manufacturing and selling electric scooters in Eurasian markets, and perhaps, these could be tweaked, rebranded and sold under the LiveWire brand.

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Bike Price

    Poll of the month

    The Mahindra XUV 300 facelift will be called the XUV 3XO. Should more brands rename models for facelifts?

    Yes, it could give new life to a slow-selling car

     

    13.90%

    Yes, but only if there are significant changes

     

    32.60%

    No, it's confusing and dilutes the brand name

     

    28.50%

    No difference, the product speaks for itself

     

    25.00%

    Total Votes : 1000
    Sign up for our newsletter

    Get all the latest updates from the automobile universe