Harley-Davidson launches first mobile dealership

Harley-Davidson India has introduced its first mobile dealership in the country. Dubbed 'Legend on Tour', the new mobile dealership has been designed by Dilip Chhabria of DC Design.

The bike maker aims to expand the reach of its brand across India with the new dealership on wheels. The ‘Legend on Tour’ will not only feature motorcycles from the company’s 2016 line-up, but also feature motorcycle accessories, parts and merchandise.

The tour will commence across the country by the end of February, making its first pit stop in Mumbai, followed by Pune, Goa, Bengaluru and Coimbatore in March. The mobile dealership will also be on display at the upcoming 4th India H.O.G. rally and India Bike Week 2016 from February 18-20, 2016.