Honda Motorcycles and Scooters India Pvt. Ltd has announced the record-breaking sales figure achieved by the Activa scooter brand. With cumulative sales crossing one crore units, the Activa is the first scooter in the country to achieve this milestone.
The Activa was launched in 2001, as the first model in Honda’s portfolio. In its first year (FY 2001-02), Honda sold around 55,000 units of the scooter, which increased to 21 lakh units in FY 2014-15. Strong sales of the Activa brand over the years, has been one of the key reason for Honda's 59 percent market share in the scooter segment. Currently, there are three variants of the Activa on sale - the Activa 3G, Activa i and the Activa 125.
Speaking about the occasion, Keita Muramatsu, president and CEO, Honda Motorcycle and Scooter India Pvt. Ltd said, “This achievement is more significant since Activa (an automatic scooter) has gained the trust of one crore happy families in India. From reactivating the scooter segment in India in 2001 to leading the 'scooterisation' of industry today, Honda’s iconic Activa has changed the way Indians ride. We thank our valued customers and families who have made Activa the most preferred choice for commuting in India.”