Kia India, which began selling its cars in India in August 2019 as a virtually unknown brand has maintained its 8 percent contribution to global sales in CY2024. During the last year, Kia India, which sold 2,45,000 units, contributed 7.93 percent to Kia Corporation’s global sales of 30.8 lakh units, slightly down on the 8.25 percent it had accounted for in CY2023.
Since its market entry in August 2019 with a single product, Kia India is now a formidable player in India’s passenger vehicle market with its products – the Seltos midsize SUV, Sonet compact SUV, Carens and Carnival MPVs and the EV6 EV. In fact, the Seltos accounts for 46.5 percent of total Kia India sales since 2019, while the more recently launched Sonet currently has a 34.8 percent share.
- Kia Seltos sales have crossed 5.2 lakh units since August 2019
- Kia India despatched over 1 lakh Sonets in the calender year 2024
- Kia Carens sales approaching 2 lakh mark
Kia India sales report 2024
While Kia India’s 2024 sales of 2.45 lakh units is down 4 percent YoY (CY2023: 2,55,000 units), the brand had three models in Top 25 bestselling SUVs and MPVs. The Sonet (1,06,690 units) was ranked 11th, the Seltos (73,745 units) at No. 17 and the Carens (63,674 units) at No. 18.
In the current fiscal’s April-December 2024 period, Kia India has despatched 1,79,631 utility vehicles to its dealers across the country, which gives it an 8.76 percent share of the total 20,48,720 UV sold in India (up 12.6 percent YoY). The Sonet compact SUV, with 77,308 units, is its bestselling product, followed by the Seltos midsize SUV (53,177 units), Carens MPV (48,257 units), new Carnival MPV (599 units) and the EV6 (290 units).
The Kia Syros, which is scheduled to launch on February 1, should help the Korean brand post even greater sales numbers in the ongoing fiscal year.
Kia global sales report for 2024
The Korean automaker registered total global sales of 30,89,300 units in CY2024, a 0.1 percent increase year on year. Kia sold a total of 6,38,000 electrified vehicles, a 10.9 percent YoY increase, which means that these models accounted for 21.4 percent of its total sales, a 2.3 percent increase from a year earlier. This increase was driven by strong demand for hybrid vehicles, with sales of 3,67,000 units, up 20 percent YoY. The company’s EV sales also increased 10.2 percent to 2,01,000 units. In CY2025, Kia is targeting global sales of 32.2 lakh units.
Hormazd Sorabjee
Anurag Chaturvedi
