Maruti Suzuki’s Nexa network expands to 350-plus touchpoints within 4 years

    In an effort to spur growth even further, the Japanese automaker’s premium retail outlets will soon add the Ertiga-based XL6 MPV to their current line-up of the Baleno, Ignis, Ciaz and S-Cross.

    Published On Jul 23, 2019 02:00:00 PM


    Maruti Suzuki’s Nexa network expands to 350-plus touchpoints within 4 years

    Maruti Suzuki has announced that its premium retail channel, Nexa, has completed four years in the country with a network of 363 outlets spread across 206 towns and cities. India’s largest automaker claims that Nexa is also the fastest-growing automotive retail channel in the domestic market and has catered to almost a million customers, with nearly 70 percent of them being first-time buyers.

    As is widely known, the Nexa network offers a range of vehicles across segments including the S-Cross, Ciaz, Baleno, Baleno RS and Ignis. While the Baleno is regular to feature in the top-selling sales charts each month and the Ciaz remains the most popular midsize sedan in the country, the other two Nexa offerings have gotten a much more lukewarm response from Indian consumers – at least by Maruti’s own standards. In efforts to strengthen the position of its premium retail channel, the Japanese automaker is gearing up to introducing an Ertiga-based MPV to the Nexa range on August 21, 2019.

    To increase penetration in the country and cater to markets where dealerships are not present, Maruti Suzuki launched its mobile Nexa terminals, last month. The automaker reports that two such units – the first in Haryana and Punjab and the second in Odisha – have managed to cover 10 cities in 45 days. 

    Furthermore, Nexa showrooms across the country are in the process of being upgraded with a modern look and new-age amenities like interactive touchscreens and VR (virtual reality) simulators. These upgrades should help the brand further augment the buying experience for its customers and attract a younger demographic to its portfolio.

    Also see:

    Maruti Suzuki XL6 leaked ahead of August 21 launch

    Maruti Suzuki XL6 front styling revealed

    Click here for all Maruti Suzuki models, prices, reviews, images, videos and more

    Maruti Suzuki Baleno
    Maruti Suzuki Baleno

    ₹ 7,23,625 * on road price (New Delhi)


    Copyright (c) Autocar India. All rights reserved.


    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now
    Search By Car Price
    Poll of the month

    ADAS is becoming increasingly common. What is your opinion on this safety tech?

    It is a helpful safety feature that can save lives



    It is of limited use and not suited for Indian conditions



    It is a good feature but costs too much



    Total Votes : 1165
    Sign up for our newsletter

    Get all the latest updates from the automobile universe