‘Project V2’ will see the Nexa showrooms upgraded with new digital interfaces to enhance the buying experience.
Maruti Suzuki had opened its first NEXA showroom in July 2015, to give its customers a unique and personalised buying experience for its more premium products. The first car sold under NEXA brand was the S-cross. The current line-up of cars sold through the NEXA outlets also includes hatchbacks like the Baleno, Baleno RS and Ignis and the recently updated Ciaz sedan.
The brand has now decided give another upgrade to its premium retail outlets, with features and amenities it has already introduced in its Arena showrooms, which sells models such as the Alto 800, Alto K10, Vitara Brezza, Ertiga, Eeco, Gypsy, Omni, Swift, Dzire and Wagon R.
Claimed to boasting a modern look, Maruti Suzuki will adopt digital technology for potential buyers of its Nexa range of cars to explore models through interactive touchscreen units and tablets. It will also have a dedicated ‘Personalization Zone’ where customers can pick and chose accessories and personalise their car, all while sipping a coffee at an in-house cafe.
Some of the other upgrades to the brand’s Nexa dealerships include amenities such as touchscreens for customers to view personalisation options and a plethora of accessories and add-ons, and a VR simulator (Virtual Reality) that helps the potential buyer experience their car. The showrooms are also expected to get a lounge which is expected to enhance the buying experience even more.
Apart from the Nexa and Arena, Maruti Suzuki also has dedicated commercial showrooms – where it sells its Super Carry commercial vehicle – and True Value outlets for certified used cars.