ANR Automobiles Pvt. Ltd. - Kalan Mahal
3535, Netaji Subhash Marg, Kalan Mahal, New Delhi, Delhi 110002
Last Updated on: 04 Jan 2026
Tata’s new premium EV brand, called Avinya, will be an independent luxury marque that will have electric cars positioned above the current flagship, the Harrier EV. The first model is likely to be a sportback that is expected to launch in 2026. The first Avinya concept was revealed in 2022 as a four-door coupe, and it showcased Tata’s next-generation EV architecture. The second concept was the Avinya X SUV. As the Tata Avinya car will be positioned above the Tata Harrier EV, first Avinya car price is expected to be higher than Rs 30 lakh ex-showroom.
Though the production version is yet to be revealed, Tata has previewed the Avinya coupe concept which suggests a minimalist, premium interior focused on comfort, sustainability and software-defined features. Early previews indicate a relaxed, lounge-like cabin, eco-friendly materials and a flat-floor layout enabled by the Gen-3 EV platform.
On the outside, the Avinya is expected to have clean, futuristic styling, with a coupe-like silhouette. It gets a full width LED light bar that is designed to resemble a stretched out 'T' logo at the front and at the rear, the full width tail-light mimics the look of the front lightbar. It has a strong shoulder line, Rolls Royce-esque doors, a glass roof and blacked-out A pillars.
Safety specifications for the first Tata Avinya car will be announced closer to launch. However, with premium positioning and modern EV architecture, it is expected to include advanced driver-assistance systems (ADAS), multiple airbags, stability control, and digital safety suites that are becoming standard in the premium EV segment.
The first Tata Avinya model could compete in the entry-level premium electric vehicle segment in India, going up against models like the BYD Seal.
Jun 2025: Tata Avinya EVs to be among 7 new nameplates by 2030
Jan 2025: Tata Motors to launch luxury EV brand Avinya with a Sportback
Jan 2025: Tata Motors Avinya will be an independent luxury brand
Jan 2025: Tata Avinya X concept debuts at Auto Expo 2025
Jan 2023: Tata Avinya concept to make public debut at Auto Expo 2023
Apr 2022: Tata Avinya EV concept revealed concept; showcases its first born electric platform
Body Style | SUV |
Our Rating | Yet to be Reviewed |
Mileage | To be announced |
Transmission | Automatic |
Engine | To be revealed |
Fuel Type | Electric |
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Planning to buy Avinya? Here are a few dealers in Delhi
3535, Netaji Subhash Marg, Kalan Mahal, New Delhi, Delhi 110002
Building N, Bombay Life, 37, Connaught Circle, Opposite CEC, Block N, Connaught Place, New Delhi, Delhi 110001
Marble Market, Plot No. 62, Sector 20 Dwarka, New Delhi, Delhi 110075
No 26/3/4 Moti Nagar, Industrial Area, New Delhi, Delhi 110015
No K1, Rajapuri, Dwarka, Sector 5, New Delhi, Delhi 110075
Check out the Tata Avinya images in our gallery, which highlight the premium electric sedan and SUV’s futuristic design and concept previews.
The Tata Avinya price is expected to be more than the Tata Harrier EV which tops out at around Rs 30 lakh ex-showroom.
The exact Tata Avinya length and dimensions will be announced closer to launch as specifications have yet to be revealed.
The Tata Avinya range will be announced at launch, though the underlying Gen-3 platform aims to support long-range EV capability over current Tata EVs.
Yes, the Tata Avinya cars will be pure electric vehicles built on a dedicated EV architecture.
The first Tata Avinya model is currently expected to debut by the end of 2026 in India.
Aayush katturwar
•15wI currently drive a Hyundai Xcent petrol and travel about 400-500 km every week. My budget is ₹25-30 lakh. Should I go for the Tata Sierra EV or wait for the Tata Avinya?

Autocar India
With a usage of 400-500km a week, we would recommend sticking with a petrol, diesel or hybrid vehicle for the moment. The Tata Avinya range of EVs is still at least two years away, so there's plenty of time to consider a new car in between. Moreover, Tata is positioning the Avinya brand as a premium offering, so prices for its models will likely be north of Rs 30 lakh when it is launched. In the meantime, the Tata Sierra is a good option, with loads of space and comfort, and a strong features list. Its engines are not the strongest or most exciting, and neither is the handling, but its standout design is sure to turn heads.