To mark the first 50,000-unit sales of the new Sierra, Tata Motors has revealed the Jubilee Edition for its Smart+, Pure and Adventure trims. Depending on the trim, accessories from the Sierra's ROQ range are on offer, along with a couple of features that are otherwise not offered on those trims. Prices for the Jubilee Edition have not been officially revealed at the time of writing. The current Sierra was launched by Tata Motors in November last year and deliveries started in January.
Tata Sierra Jubilee Edition details
Smart+
Rs 11.49 lakh-12.99 lakh
On the entry-level Sierra Smart+, the Jubilee Edition adds front grille and tailgate cladding, roof rails, semi-leatherette seat covers with Jubilee Edition branding, a 4-speaker audio system, and a 10.25-inch touchscreen infotainment system with wireless Android Auto, Apple CarPlay, and a rear-view camera.
Pure
Rs 12.99 lakh-15.99 lakh
For the one-above-base Sierra Pure trim, the Jubilee Edition adds cladding for the front grille, tailgate and wheel arches, alongside roof rails, semi-leatherette seat covers, a leatherette steering wheel cover, magnetic sunshades, a parcel tray, and front and rear dash cameras.
Adventure
Rs 15.29 lakh-16.79 lakh
Buyers opting for the mid-spec Sierra Adventure Jubilee Edition get the full ROQ styling kit and front and rear dash cameras.
Tata Sierra powertrains and rivals
The Sierra is offered with three engine options. The first is a 1.5-litre turbo-petrol engine that produces 160hp and 255Nm, paired with a 6-speed automatic gearbox. There's also a 1.5-litre naturally aspirated petrol engine with peak outputs of 106hp and 145Nm, available with either a 6-speed manual or a 7-speed dual-clutch automatic gearbox. Lastly, the 1.5-litre diesel engine develops 118hp and is offered with a 6-speed manual (260Nm) or a 6-speed automatic (280Nm).
Tata's midsize SUV is priced between Rs 11.49 lakh and Rs 21.29 lakh, and it competes with the likes of the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Honda Elevate, Renault Duster and more.
Ex-showroom prices mentioned above are as on July 11, 2026.
Dipan Sur
Dhruv Dhaka
Viraaj Bhatnagar
