In just a week since its launch (June 28), the Skoda Kushaq has received over 2,000 bookings, according to our sources. The 1.0 TSI AT Ambition is proving to be the most popular variant, garnering around 40 percent of total 1.0 TSI orders. Keen pricing and good value is drawing customers to the 1.0 TSI according to dealers who are quite happy with the response.
The ‘Carbon-Steel’ colour is the most preferred by buyers, followed by white and orange. According to some dealers, all versions have received adequate interest, including the 1.5 TSI, whose test drives are yet to begin. As reported by us earlier, deliveries for the Kushaq 1.5 TSI will start a little later. Most dealers say that around 25 percent of orders are for the larger engine and they expect this share to increase once test drives begin.
Skoda dealers are also giving customers a system generated ETA as soon as the booking is confirmed, with deliveries set to begin by the middle of this month.
How the Skoda ETA system works
Once the customer selects his powertrain, variant and colour by either visiting the dealer or the Skoda website, an estimated delivery date for the next available unit in that configuration is reflected on the system and conveyed to the customer.
The estimate delivery date is derived from various stages, including stocks with dealers, vehicles in transit, the current order backlog and production plans that span the following 12 weeks.
Skoda Kushaq: pricing and competition check
Prices for the Kushaq start at Rs 10.49 lakh for the entry-level 1.0 TSI Active variant. The Kushaq 1.5 TSI is priced from Rs 16.19 lakh for the Style variant and the top-spec automatic costs Rs 17.59 lakh (ex-showroom). Key rivals for the Kushaq include the upcoming Volkswagen Taigun, the Kia Seltos and the Hyundai Creta.
Dipan Sur
Viraaj Bhatnagar
Uday Singh
Saptarshi Mondal
