Land Rover has just completed 10 years in India and has commemorated the milestone with a novel initiative. The SUV specialist has loaned a Discovery Sport to Rapid Response, non-profit organisation that works in the field of disaster management. The specially-prepped vehicle will be used in the coming months as an emergency responder for providing medical assistance and distributing emergency supplies across monsoon-ravaged parts of the country. The Discovery Sport’s off-road prowess could prove to be a big help in accessing flood-hit regions.
Commenting on the development, Rohit Suri, President & Managing Director, Jaguar Land Rover India, said “Land Rover vehicles, such as Discovery Sport are renowned for their capability in tackling difficult terrains and situations caused by floods and other such catastrophic events. On the occasion of completion of 10 years of Jaguar Land Rover in India, we are proud to offer a Land Rover to aid the team at Rapid Response in their efforts to help victims of such natural calamities in India.” Rapid Response CEO, Mohamad Farukh added, “India is one of the most disaster-prone countries in the world. At Rapid Response, we aim at providing immediate, effective and sustainable support for the victims of natural disasters. Equipped with capability and technology of Land Rover, we are confident in providing more timely and effective assistance in disaster-stricken situations”.
The Discovery Sport has long been Land Rover’s best seller in India. Recently, Land Rover revealed the substantially updated Discovery Sport and the model should be India-bound by early next year. Also in the pipeline for India is the second-gen Range Rover Evoque and hybrid versions of the Range Rover and Range Rover Sport. The SUV specialist will also take the wraps of the all-new Defender in the months to come.
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Dipan Sur
Viraaj Bhatnagar
