The new Tata Safari has crossed the 10,000 unit production milestone five months after its launch in the Indian market. The 10,000th unit rolled off the production line at the carmaker’s Pune facility today. The last 9,900 units have been produced in less than four months, despite the many pandemic-induced restrictions. Until end-June 2021, a total of 8,964 units had been produced.
- New Tata Safari reaches production milestone five months after launch
- New Safari records average monthly sales of 1,727 units
- Sales expected to cross 10,000 units by end-July 2021
Speaking on the 10,000 units production milestone, Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors said, “We are thrilled to have reached this significant milestone for the new Safari in a span of four months. We have achieved this landmark during one of the toughest periods our country has endured in its long history. The 10,000th feat validates the collective hard work put in by various teams responsible for the rebirth of this illustrious model.”
Tata Safari sales expected to cross 10,000 units soon
Since its launch, the company has sold a total of 8,635 units till end-June 2021 in the domestic market. This constitutes a monthly sales average of 1,727 units. By end-July 2021, the Safari would have notched sales of over 10,000 units.
The new Safari may not live up to the mechanicals of the original Safari but there’s plenty to like – from the strong 2.0-litre diesel engine which develops 170hp and 350Nm of torque and smooth auto ‘box to the ample space and features on offer. Comfort in the third row is more than adequate. All in all, it’s a compelling three-row SUV for the family.
According to Tata Motors, the new Safari is one of the top-selling 6/7-seater SUV with a current market share of 25.2 percent in its category. Furthermore, together with its stablemate (Safari + Harrier), Tata Motors currently commands a 41.2 percent in the high SUV segment (as of Q1 FY22).
Tata Safari: rivals
The new Safari sits within the three-row SUV space of the mid-size SUV segment going up against rivals like the new Hyundai Alcazar, MG Hector Plus and the long running Mahindra XUV500. The SUV is set to face new competition in the coming months with Mahindra set to replace the XUV500 with the all-new XUV700.