Maruti Grand Vitara, Fronx account for 66 percent of Nexa SUV, MPV sales

The sales from Maruti Suzuki’s Nexa network have been growing consistently, mainly driven by SUVs and MPVs. Since the financial year ended March 2020 (FY20), just two SUVs – the Grand Vitara and Fronx – have accounted for over 66 percent of the premium channel’s sales. Other SUVs and MPVs in the Nexa portfolio are the Jimny, XL6 and Invicto.

1. Grand Vitara comprised nearly 35 percent of Nexa UV sales
2. Fronx and XL6 contributed over 60 percent
3. Maruti likely to remain top UV seller this fiscal

The growth in Nexa’s UV portfolio is led by the Grand Vitara, Fronx and XL6, which together accounted for 5,96,999 units or 95.74 percent of Nexa UV sales from April 2019 till August 2024. Among these, the Grand Vitara, launched in September 2022, has the highest sales of 2,17,968 units, comprising 34.95 percent of Nexa UV sales. In early July, the Grand Vitara has crossed the 2 lakh sales milestone.

Next up is the Fronx compact SUV with 1,94,702 units and a 31.22 percent share. Launched in April 2023, the Fronx has turned out to be a major success –it hit the 1 lakh sales mark in just 10 months and surpassed the 1.5 lakh units milestone in just 14 months after its launch. In mid-September, the Baleno-based Fronx drove past the 2 lakh sales milestone – in five months less than what the Grand Vitara took to reach there.

The XL6, which is now in its sixth year, has clocked cumulative sales of 1,84,329 units and a 29.56 percent share. The XL6 posted its best-ever annual sales in FY2024: 45,131 units. In the first quarter of the ongoing financial year, it has 10,073 units, up 11 percent from the corresponding three months of the previous fiscal.

Not surprisingly, all three models were among the Top 20 selling utility vehicles in FY2024, with the Fronx at No. 8, the Grand Vitara at No. 9 and the XL6 at No. 20. Their strong show continues in the current fiscal. In the April-August 2024 period, the Fronx is ranked No. 5 (59,967 units) with an upward movement of three positions; the Grand Vitara and the XL6 remain at No. 9 (45,484 units) and No. 20 (15,736 units), respectively. What’s common to this trio is that they have a CNG variant.

The five-door Jimny, of which plenty was expected, has not caught the fancy of the SUV buyer in India and has sold only 21,042 units since its launch in June 2023, which makes for a monthly average of 1,402 units. 

The Invicto MPV, the youngest Nexa model launched in July 2023 at Rs 24.79 lakh, aims to tap the potential of over Rs 20 lakh vehicle category in India. It has sold a total of 5,538 units till August.

Last fiscal saw Maruti Suzuki (Arena and Nexa combined) scale a new utility vehicle sales record of 6,42,296 units, of which the Nexa share was about 50 percent. With seven months left in the current fiscal, Maruti Suzuki remains in pole position to hold onto its No. 1 UV maker title and has a massive lead of 72,968 units over its nearest rival. And given the sustained demand for Nexa SUVs, particularly the Grand Vitara and the Fronx, there are unlikely to be any surprises on the leader front.

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With inputs from Rivan RS