Citroen launches C3 Live (O) and Aircross X Max 5-seater variants

Citroen India has announced a shift to a bookings-led production approach for select variants of its cars, under which variants will be manufactured based on confirmed customer orders rather than dealer stock. It has kicked off this strategy with two new variants – the Aircross X Max Turbo 5-seater MT priced at Rs 12.41 lakh and the C3 Live (O) priced at Rs 5.49 lakh (ex-showroom).

Kumar Priyesh, business head and director – Automotive Brands, Stellantis India, said, “By moving to a bookings-led mechanism for select variants, we can align capacity with real demand and sharpen our portfolio. The Aircross X Max Turbo 5-seater and C3 Live (O) are the first outcomes under this approach.”

1. Aircross X Max gets more rear-seat space
2. C3 Live (O) adds 10+ features

Aircross X Max Turbo 5-seater MT: Comfort upgrades

More knee room, rear centre armrest

Citroen says the new Aircross X Max Turbo 5-seater is meant for customers who want more usable second-row space rather than a third row. Compared to the 7-seater version, the 5-seater offers 60mm more knee room for rear passengers, gets a rear centre armrest with cup holders and three-step rear seat recline. The new variant is offered in Polar White, Deep Forest Green and Perla Nera Black colour options with Dark Brown interiors.

C3 Live (O): More features at the base end

Minor exterior updates, leatherette seats, and more

On the C3, Citroen has introduced the new Live (O) variant, positioned as a more feature-rich version of the standard Live trim. The company says this variant bundles 10+ additional features, including leatherette seats, a 10.1-inch touchscreen, Android Auto, Apple CarPlay and a rearview camera, along with minor exterior updates such as wheel covers and extra cladding. The variant is offered exclusively in Perla Nera Black colour.