2020 Mahindra Thar #1 auctioned for Rs 1.11 crore

2020 Mahindra Thar #1 auctioned for Rs 1.11 crore

30th Sep 2020 5:25 pm

After six days of bidding, the winning bid for the first example of the 2020 Mahindra Thar came from Delhi-based Aakash Minda.


The first unit of the 2020 Mahindra Thar went under the hammer for a noble cause, and today –  on the final day of the auction – bids crossed the Rs 1 crore mark. The winning bid for the 2020 Mahindra Thar #1 is Rs 1.11 crore, which has come from Delhi’s Aakash Minda.

  • 2020 Mahindra Thar #1 fetches Rs 1.11 crore at auction
  • Winning bid from Delhi-based Aakash Minda
  • Proceeds go to the Swades Foundation

New Mahindra Thar auction details

Over 5,400 individuals from nearly 550 locations across India registered for the auction, and bidding started at a reserve price of Rs 25 lakh. Those interested could bid in multiples of Rs 25,000, and bids crossed the Rs 80 lakh mark on the very first day – an amount more than three times the reserve price of Thar #1. Over the next five days, bids ebbed and flowed, and the highest bid on the morning of the final day of the auction was Rs 92.50 lakh.

As the day progressed, new bids came in thick and fast, and right before the window shut at 6pm, the winning bid came from Aakash Minda, who is CEO – Interior and plastics and Spark Minda, one of India’s leading auto component manufacturers.

Of the three organisations the winner could choose from – Naandi Foundation, Swades Foundation and the PM CARES fund – Minda has opted to donate to the Swades Foundation, which is helping rebuild livelihoods in rural India as part of its COVID-19 relief & recovery programme. Mahindra will match the winning amount, and donate a total of Rs 2.22 crore to the Swades Foundation.

As per the process outlined by Mahindra, Minda will be asked to choose the Thar variant and colour of his choice, and Thar #1 will feature customised badging with his initials, leatherette seats and serial number 1 on the VIN plate.

Mahindra Thar 2020: Key details

The 2020 Mahindra Thar is based on a new ladder-frame chassis, and debuts two new engines. There’s a 152hp, 2.0-litre 'mStallion' petrol which gets a 6-speed manual gearbox as standard and a 6-speed automatic as an option. The diesel engine for the new Thar is a 132hp, 2.2-litre mHawk unit, which is available with a 6-speed manual as well a 6-speed torque converter automatic. Four-wheel-drive and a manual-shift transfer case are standard on all versions.

We also recently reported that Mahindra has greenlit a 5-door version of the new Thar for production. The five-door model will be an important addition to the Mahindra Thar lineup, as its rival-in-chief, the new-gen Force Gurkha, will also be available in 3- and 5-door forms. Additionally, the Suzuki Jimny is also set to enter India in five-door form.

The new Mahindra Thar’s interior feature a 7.0-inch touchscreen with Apple CarPlay and Android Auto, roof-mounted speakers, a colour multi-info display for the instrument cluster, steering-mounted controls and cruise control. Safety kit includes dual airbags, ABS with EBD, ISOFIX child-seat mounts, hill-start and descent assist, ESP with roll-over mitigation, and the new Thar is also said to comply with upcoming pedestrian protection norms. It will be available in two variants – AX and LX – and Mahindra says it will be even more capable off-road than its predecessor.

Mahindra Thar price announcement details

Expect the new Mahindra Thar’s prices to be in the Rs 12-15 lakh (ex-showroom) range when it is launched on October 2, 2020, which is also when bookings for the second-gen 4x4 will officially commence.

Also see:

2020 Mahindra Thar review, test drive

2020 Mahindra Thar first look video

Mahindra Thar
Mahindra Thar

Rs 11.21 lakh * on road price (New Delhi)

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