autocar-logo
Delhi
Fallback ad for 970x90

Maruti Suzuki WagonR EV axed

With WagonR EV prototypes under testing since 2018, Maruti Suzuki was expected to have a first mover advantage. However, it’s now taking a different route. Here’s why.
2 min read11 Feb '22
Hormazd SorabjeeHormazd Sorabjee
125K+ views
Maruti Suzuki WagonR EV exterior front
Maruti Suzuki WagonR EV exterior rear
Fallback ad for 728x90

The Maruti Suzuki WagonR EV was expected to be the Japanese automaker's first battery-electric model for our market. The company had even showcased a prototype of the WagonR EV way back in September 2018, at the MOVE Mobility summit, a high-powered event attended by Prime Minister Narendra Modi himself. With road testing of prototypes having begun just a month later, one would have assumed Maruti Suzuki to have gained an early mover advantage in the EV race. Since then, however, the model never made its market debut.

  • Had the plan come to fruition, the WagonR EV would have costed around Rs 10 lakh
  • Maruti Suzuki was skeptical about the sales volume
  • Automaker will instead make EVs that can justify the premium over petrol, diesel cars

We can now confirm that the automaker has shelved plans for an electrified version of the WagonR. But what led to Maruti freezing the project? We take a closer look.   

Maruti Suzuki WagonR EV: initial plans

Osamu Suzuki, chairman and COO of Suzuki Motor Corporation, had revealed at the 2018 MOVE Mobility Summit that the company would launch an EV, along with Toyota, in 2020.

In line with the announcement, Maruti Suzuki built 50 prototypes of the WagonR EV at its plant in Gurgaon. The model was reported to have fast charging capabilities and a real world range of 130km.

Moreover, the battery-electric WagonR was even spied road testing with a close-to-production body shell – in camouflaged form – even as late as 2020.

Maruti Suzuki WagonR EV: waning interest

The all-electric WagonR, then, should have been in showrooms by now. But despite its initial efforts, Maruti’s interest in the project waned off.

The truth is that there was no business case for a battery-powered WagonR – which would have had to be priced around 60 percent higher than the petrol equivalent for it to be profitable. A WagonR EV upwards of Rs 10 lakh would clearly have been a non-starter. Even the company had begun expressing apprehensions about its sales volumes, and it announced last year that its first electric car would be launched by 2025.

It turns out that Maruti Suzuki decided not to go down the route of a quick and easy conversion of an IC (internal combustion) engine car into an EV – a strategy that has worked brilliantly for Tata Motors with the Nexon and Tigor EVs. It’s also because, unlike Tata Motors, Maruti Suzuki is not in complete control of its future having entered into a partnership with Toyota, where the latter has taken the lead in EV product development. And unlike Maruti’s initial plans, Toyota is pushing forward with new electric vehicles from the ground-up.

As such, Maruti Suzuki is now gearing up to launch an electric midsize SUV, based on a bespoke EV platform, which will be larger than even the Creta. Ironically then, the budget carmaker seems to have shifted its focus away from the budget end of the EV segment.

Would you have liked to see an all-electric WagonR on our roads? Let us know in the comments below.

Also see:

Opinion: Sparks flying – Maruti’s imminent entry into the EV segment

India’s greenest Dzire: Driving a Dzire EV with a manual gearbox

New Maruti Suzuki Baleno to be loaded with tech

Fallback ad for 728x90
Fallback ad for 728x90

Maruti, Toyota aim to leapfrog rivals with global EV skateboard, latest battery tech

While rivals convert ICE cars into EVs, Maruti and Toyota are working on an EV platform that will use state-of-the-art batteries and offer better cabin space.
5 min read14 Feb '22
Hormazd SorabjeeHormazd Sorabjee

Toyota-Suzuki consortium's 40PL platform

Maruti Suzuki Toyota India electric midsize SUV 27PL 40PL platform
Fallback ad for 728x90

WORLD EXCLUSIVE! Maruti Suzuki, Toyota India’s first EV to be a global midsize SUV

The all-electric SUV will be larger than the Creta and have a range up to 500km. Slated for a launch in 2025, it’ll be manufactured in and exported from Gujarat.
4 min read9 Feb '22
Hormazd SorabjeeHormazd Sorabjee
Fallback ad for 728x90

Mahindra XUV300 facelift with 130hp petrol engine to launch in early 2023

Updated XUV300 to debut more powerful 130hp 1.2-litre mStallion petrol engine.
3 min read10 Feb '22
Jaiveer MehraJaiveer Mehra
Fallback ad for 728x90

Ford India could return as EV maker thanks to govt PLI scheme

An approval under the government’s PLI incentive scheme could see Ford locally manufacturing EVs at one of its plants in India.
3 min read11 Feb '22
Autocar India News DeskAutocar India News Desk
Fallback ad for 728x90

Mahindra teases three EV SUV concepts ahead of July unveil

All three SUVs have been designed at Mahindra’s UK-based MADE division.
1 min read11 Feb '22
Nishmanya BahadurNishmanya Bahadur
Mahindra EV SUV teaser
Mahindra EV SUV teaser
Mahindra EV SUV teaser
Fallback ad for 728x90